6 Best Loyalty Program Software [Free & Paid]

6 Best Customer Loyalty Software to Accelerate Sales

Intro

Hunting for the best loyalty program software to bring your customers back for more? You’ve come to the right place! In this article, we’re walking through the top loyalty platforms out there—from free tools to robust, paid solutions. Whether you’re just starting out or already have a solid customer base, this guide will help you find the loyalty software that fits your business like a glove.

Let’s dive in and find the perfect software to level up your customer retention, spark engagement, and give your brand the glow-up it deserves!

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6 Best Loyalty Program Softwares

Investing in loyalty software means more than just tracking points. These tools are all about keeping customers happy, giving them reasons to stick around, and ultimately, driving sales. Here’s our roundup of top loyalty softwares—each designed to solve different challenges, from keeping things simple to helping you build advanced customer reward systems.

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1. Gameball

Who’s it for?
Gameball is ideal for both new and established businesses looking to take customer loyalty up a notch. With a mix of rewards, referrals, and VIP perks, it’s perfect for Shopify, Salla, and API-based businesses that want to keep customers engaged without spending hours on setup. If you’re after a loyalty program that’s flexible, automated, and fully customizable, Gameball’s got your back.

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What reviewers love:

• User-friendly customization: Gameball users appreciate the platform’s ease of setup, saying that it’s adaptable to various loyalty needs without the headache.
• Comprehensive automation: Reviewers often mention the automation features as a standout, making it easy to manage multiple campaigns (like welcome bonuses and milestone rewards).
• All-in-one loyalty & referral system: Many reviewers find Gameball’s mix of loyalty and referral tools helpful for building a well-rounded program that drives new customers and rewards returning ones.

Key Features:

• Points & Rewards Programs: Offer points for purchases, referrals, and social media engagement to keep customers coming back.
• VIP & Loyalty Tiers: Create exclusive tiers to celebrate and reward your top customers.
• Automation: Set up automated campaigns to welcome new customers, celebrate milestones, or recover abandoned carts.
• Gamification: 
• Referral Programs: Encourage word-of-mouth marketing by rewarding customers for bringing in their friends.
• In-Depth Analytics: Get insight into customer behavior and loyalty trends with detailed reports.

Pricing:
Gameball offers a free plan to get you started, with paid plans starting at $49/month based on the features you need.

✅Take action: Want to build your dream loyalty program? Start Free Today with Gameball. No Card Required.

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2. Yotpo Loyalty & Referrals

Who’s it for?
Yotpo is ideal for e-commerce brands that already have a strong customer base and want a one-stop solution for loyalty, referrals, and customer reviews. It’s a good pick if you’re looking to combine loyalty rewards with customer-generated content.

What reviewers love:

• Robust UGC integration: Users love how seamlessly Yotpo brings together loyalty rewards with customer reviews, which helps build trust and authenticity.
• Flexible loyalty setup: Reviewers highlight Yotpo’s customizable loyalty and referral programs, which can be tailored to match a brand’s personality.
• Ease of integration: Yotpo’s compatibility with Shopify, BigCommerce, and other major platforms often comes up as a big plus.

Key Features:

• Points & Rewards: Reward points for purchases, reviews, and referrals to keep customers engaged.
• Referral Programs: Easily create referral incentives to bring in new business.
• Seamless Integrations: Works smoothly with Shopify, BigCommerce, and Magento.
• Flexible Customization: Adjust rewards and points to fit your brand’s personality and goals.

Pricing:
Yotpo has a free plan for small businesses, with paid plans starting at $199/month for more advanced features. If you want to showcase user-generated content from your customers, that’s a different pricing plan which starts at $79/month. 

3. Smile.io

Who’s it for?
Smile.io is perfect for small to mid-sized businesses looking for a simple loyalty program. Known for its easy setup and friendly interface, Smile.io is great if you’re new to loyalty software but still want a quality experience for your customers.

What reviewers love:

• Simple and intuitive setup: Users highlight Smile.io’s quick setup and straightforward design, which makes it easy to launch a loyalty program without technical skills.
• Budget-friendly: Reviewers often mention Smile.io’s affordability and free plan as ideal for smaller businesses that want basic loyalty functions.
• Excellent customer support: Smile.io’s support team gets high marks for being responsive and helpful during setup and ongoing use.

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Key Features:

• Points for Purchases: A straightforward points system to reward customers for every purchase.
• Referral Programs: Give customers rewards for sharing the love with friends.
• VIP Programs: Create loyalty tiers for your best customers and reward them with special perks.
• Email Integrations: Connect with your email platform to send reward updates and special offers.

Pricing:
Smile.io has a free plan with basic features, and paid plans start at $49/month for additional perks.

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4. LoyaltyLion

Who’s it for?
LoyaltyLion is a strong choice for e-commerce stores looking to offer flexible, in-depth loyalty options. It lets you reward customers for actions beyond purchases, like social media engagement, referrals, and reviews.

What reviewers love:

• Flexible reward options: Users love that LoyaltyLion allows rewards for various actions, like social shares and reviews, not just purchases.
• Detailed customer insights: The analytics tools are frequently mentioned as a big plus, giving businesses a deeper look into loyalty metrics and program performance.
• Strong integration options: Reviewers appreciate how easily LoyaltyLion integrates with major e-commerce platforms, making it simple to add loyalty features to existing setups.

Key Features:

• Customizable Rewards: Points for purchases, referrals, social shares, and reviews.
• VIP Tiers: Reward top spenders with unique perks and exclusive access.
• Seamless Integration: Easily connects with Shopify, BigCommerce, and Magento.
• Detailed Insights: Track engagement and ROI to measure program success.

Pricing:
LoyaltyLion has a free plan with limited features available for businesses processing up to 400 orders a month, while paid plans start at $159/month.

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5. Stamped.io

Who’s it for?
Stamped.io is great if you want to blend loyalty rewards with customer reviews. It’s ideal for e-commerce brands that are focused on engaging customers through feedback and loyalty combined.

What reviewers love:

• Loyalty and reviews in one: Reviewers appreciate the integrated approach, saying it helps create a seamless experience for customers by keeping reviews and loyalty rewards connected.
• Affordable entry point: Many small businesses praise Stamped.io’s accessible pricing and its variety of features for the cost.
• Easy to use: Users highlight the platform’s intuitive design, which makes it easy to set up and manage both loyalty and review programs.

Key Features:

• Points & Rewards: Reward customers for purchases, reviews, and sharing on social.
• Referral Programs: Drive referrals by incentivizing customers to bring in friends.
• Review & Loyalty Combo: Integrate reviews and loyalty points for a connected experience.
• Email Integration: Remind customers about their rewards and encourage reviews with email notifications.

Pricing:
Stamped.io starts at $19/month, with advanced features available on higher-tier plans.

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6. Rivo

Who’s it for?
Rivo is tailored for Shopify merchants aiming to enhance customer retention through loyalty and referral programs. It's particularly beneficial for businesses seeking a customizable solution that integrates seamlessly with their existing Shopify store.

What reviewers love:

• Seamless Shopify Integration: Users appreciate how effortlessly Rivo integrates with Shopify, allowing for a cohesive user experience.
• Customizable Loyalty Programs: Merchants value the ability to tailor loyalty and referral programs to align with their brand identity.
• Responsive Support: Many reviewers commend Rivo's customer support team for their prompt and helpful assistance.

Key Features:

• Points & Rewards System: Reward customers for purchases and other actions to encourage repeat business.
• Referral Programs: Enable customers to refer friends, driving new customer acquisition.
• VIP Tiers: Create exclusive tiers to incentivize higher spending and engagement.
• Customizable Widgets: Design loyalty widgets that match your brand's aesthetics.
• Analytics Dashboard: Access detailed insights to monitor program performance and customer behavior.

Pricing:
Rivo offers a free plan with basic features, making it accessible for businesses just starting out. For more advanced functionalities, paid plans start at $49/month, scaling with your business needs.

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Summary

And there you have it! From Gameball’s flexible, customizable loyalty programs to tools like Smile.io for simplicity or Refersion for referral specialists, there’s loyalty software here for every type of business. Picking the right one can give your brand a big boost by turning satisfied customers into loyal brand advocates.

Ready to get rolling with your loyalty program? With Gameball, you can start building relationships that last—Start Free Today. No Card Required.