Use this CLV calculator to explore the long-term revenue impact of a loyalty program on your business. A cost-benefit analysis helps you determine whether investing in customer retention through loyalty and gamification is worth it. By comparing your current CLV with the potential uplift from increased retention and repeat purchases, you’ll see how a well-structured loyalty program can maximize customer value, boost profitability, and strengthen brand loyalty—so you can focus on strategies that drive the highest returns.
Gameball is a subscription-based solution that can be integrated to your mobile app, website, or retail system via APIs and SDKs, where you pay a subscription on a recurring basis to have the Gameball software services running and up-to-date with many inclusions and roadmap updates according to your subscription plan.
Gameball subscription plans are based on your “MRCs” which refers to “Monthly Rewarded Customers”. An “MRC” is a unique customer, who either received a reward, redeemed points or used a reward during the last 30 days.
In most similar solutions, you pay for all of your customer base, high commission, or for the enrolled customers in your loyalty program, even if they didn't add value to your business, or they're no longer active, or they are just visitors who inflate your bill.
On the other side, Gameball charges are based on the "Monthly Rewarded Customers" who have the following criteria:
Earned a reward based on purchase or valuable action → Which means converted customers or added value.Or redeemed points → Which means returned customers.In the last 30 days → Which means recent active customers only.
In case of exceeding your MRC’s tier in a given month, you’ll be billed $0.085/m per additional MRC if you're on Growth plan, and $0.075/m if you're on Enterprise plan.
A "Monthly Contacted Customer" is a unique customer who was contacted via Gameball during the last 30 days (transactional communication excluded).
SMS campaigns are through integrating with Customer’s preferred SMS provider or one of our partners, SMS charges go to your provider, customer shall pay integration one-time fees with your service provider
Since Gameball subscription plans are based on your “MRCs” which are unique customers, who either received a reward, redeemed points or used a reward during the last 30 days.You can estimate your potential MRCs based on the rewards program you’re willing to implement, which can be easily estimated based on your industry.