Bloom Into Spring with New Gameball Features Released in March

Spring is here, and so are our latest features!  Get ready to refresh your strategy with powerful updates designed to enhance your experience and drive better results. Here are what Gameball has been cooking in March!

1- Introducing Gameball’s New Promotions Engine!

We are excited to announce the release of our Promotions Engine, designed to help you create automated promotions that apply directly to customers' carts. No coupon codes required!

Now, you can create automated promotions that apply directly at checkout. Coupon codes are no longer needed! Let your customers enjoy a seamless discounts experience, while you gain full control over cart-based promotions with flexible c

Key Benefits:

• Seamless Discounts: Customers enjoy promotions automatically at checkout.‍
• Flexible Configuration: Set conditions based on cart contents, product categories, or order value.‍
• Multiple Promotion Types to fit different business needs:

Types of Promotions Available:

Fixed Amount Discount – Deduct a set amount from the cart total (e.g., $10 off).‍

Percentage Discount – Apply a percentage discount (e.g., 15% off).‍

Free Shipping – Automatically waive the shipping fee when conditions are met.‍

Free Product – Reward customers with a free product when they meet the Purchase promo criteria.‍

Buy X, Get Y – Offer a reward based on purchase quantity, such as: "Buy 2, Get 1 Free" or "Buy 3, Get 50% off the 4th item."

With this new system, promotions are easier than ever to configure, helping you boost conversions and improve customer experience!

2- Introducing Scratch Card New Game

Introducing Scratch Card, an interactive scratch-to-reveal game designed to add excitement and increase customer engagement. This feature creates a gamified experience, making promotions more memorable and rewarding.

Why use this campaign?

• Customers scratch a virtual surface to reveal discounts, exclusive rewards, or surprise offers.
• The unpredictability factor adds excitement and encourages repeated engagement.
• Fully customizable to match your branding and campaign objectives.

Here are some Use Cases to start with

1. Limited-Time Promotions: Use scratch cards for seasonal sales, holiday campaigns, or product launches to create excitement and urgency.‍
2. Product Awareness & Upselling: Feature new or high-margin products as potential rewards to introduce users to items they might not have considered.‍
3. E-commerce Incentives: Offer scratch cards for first-time buyers or post-purchase engagement to drive conversions and encourage repeat purchases.

3- Revamped Analytics Section

We're excited to introduce the new Analytics Section, a complete revamp of our previous analytics module! This new section provides deeper insights, a modernized UI, and enhanced reporting capabilities to help businesses track and optimize their loyalty performance.

Why This Revamp?

This is not just an upgrade, it's a complete rebuild based on extensive competitor analysis and customer feedback. We’ve focused on:

• Faster Performance – Built with a new UI library for improved speed and better visual appeal.‍
• Data Export – Extract numbers directly from charts in CSV, SVG, and PNG formats.‍
• Advanced Filtering – Apply customer filters based on tags and segments to refine data views.‍
• Comprehensive Reports – Each page will soon support full-page report exports (Coming soon).

New Pages Introduced in This Release

1. Points & Rewards

1. Track total available points, pending points, redemptions, and program liability.
2. Insights on points accumulation sources (transactions, referrals, campaigns).
3. Redemption analysis, including reward types and redemption rates.

2. Purchase Behavior

1. Analyze attributed sales and revenue directly influenced by Gameball.
2. Track order behavior metrics like Average Order Value (AOV) and order frequency trends.
3. Compare revenue contributions from Gameball-powered campaigns and loyalty interactions.

4- Calendar Campaign Enhanced

We are excited to announce that Phase 2 of our Calendar Campaign is now live in production. This update is designed to enhance your experience during all future calendar events.

Below are the key highlights included in this release:

• Customer Participation List & Activity Logs: Gain full visibility into customer engagement with detailed participation lists and real-time activity logs.‍
• Leaderboard: Encourage friendly competition and motivate engagement by showcasing top participants through our interactive leaderboard.‍
• Analytics: Leverage comprehensive analytics to track campaign performance, enabling data-driven insights for continuous improvement.

These new features ensure a richer, more interactive experience for your customers while providing valuable tools to monitor and enhance campaign success.

5- Branch.io Integration

We were using Firebase's "Dynamic Links" feature for our mobile referral module, which automatically routed customers to the app stores based on their device type (iOS/Android). However, since Firebase will soon be deprecating this feature, we've integrated it with Branch.io.

Gameball now supports Branch.io as a dynamic link provider, allowing us to generate referral links that track user activity and strengthen our user acquisition strategy.

Other key highlights:

• Tier Downgrade System Based on Refunds: Customers who refund purchases that previously helped them advance to a higher tier will now automatically downgrade to a lower tier if their total spent, orders count, or earned points fall below the tier threshold.‍
• Per-User Dashboard Language Configuration: Each user can now set their preferred language (e.g., English, Arabic) without affecting others in the same account, ensuring a personalized and seamless experience across multiple sessions and devices.‍
• New Cashback Setting - Exclude Shipping Fees from Rewards: A new setting allows businesses to exclude shipping fees from cashback calculations, ensuring that rewards are based only on the order subtotal, giving more flexibility in cashback strategies.‍
• Enhanced Tagging on Customer Profile Page: A smoother tagging experience now allows users to add, manage, edit, and remove tags directly from the customer profile, improving organization and customer segmentation.‍
• Unsubscribe Email Customization Page: Businesses can now customize their unsubscribe page with branding elements like logos, colors, and style to maintain a professional and trust-building experience when customers opt-out.‍
• 3rd Party Coupons Upload Section: A dedicated dashboard area for bulk uploading and managing external coupons, making it easier to integrate influencer codes, affiliate promotions, and partner discounts into Gameball’s coupon engine.‍
• Exclude Specific Customer Segments from Campaigns: Clients can now exclude certain segments from marketing campaigns to prevent redundant discounts, avoid over-messaging VIP customers, and target only relevant audiences for promotions.‍
• Customizable Event Selection for MoEngage Integration: Businesses can now select which events (e.g., Order Placed, Coupon Used) are sent to MoEngage, reducing data overload and improving the efficiency of automated marketing campaigns.

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